Thursday, September 16, 2010

Google....

We never know what's next. Have you ever thought finding what you were looking for on Google took too long? Google did. Sept 8, 2010 , the search giant launched a new version of its search engine interface. Google is calling this new interface Google Instant. Google Instant provides real-time suggested results as a user begins to type a keyword into Google.

i would recommend that you monitor your analytics, user behavior, click patterns, and search terms as these can drastically be affected. Why? As the searcher "searches" Google does the thinking for them, in real instant time. So as the searcher types, the sentence is completed and changes with every key stroke.

Truly a neural network of complex data developing as we give and feed more of us, into the big black box of Google.

Thursday, August 26, 2010

This Is Just To Say

I have eaten
the plums
that were in
the icebox

and which
you were probably
saving
for breakfast

forgive me
they were delicious
so sweet
and so cold

-william carlos williams (1934)

I remembered this poem while I snacked on a perfect black plum this morning. The fruit and the poem bring to mind the importance of simple pleasures in life. The inner smile you feel when you hear a child's laughter. The perfection of a chocolate covered almond. The sound of the afternoon rain hitting the roof as you sit on your porch. Too often, we are overworked, overburdened, and overwhelmed. We multi-task to balance our families, our work, and caring for our loved ones. The stress starts with the morning alarm, and mounts throughout the day until the next thing we know, the day is over and we missed the whole thing. But we forget that living is not speeding through one day to rush quickly to the next. It is about the day, the plum, the simple pleasures. Be sure to stop and remember what brings joy to your life, and allow yourself to feel it. Take a deep breath. Slow down. Everything will be waiting for you when are again ready for the many tasks you face. Now, if you will excuse me, I need to finish this perfect black plum. The best... "Missy M Johnson"

Friday, August 13, 2010

The United States had 3.6 trillion dollars in retail sales in 2008. Internet Retail sales went up in October. They went down in November by 1.8%. Regardless the number of online retail sales over the Internet in November was about 8.3 billion dollars. It's expected that online retail sales in the last two months of 2008 will increase by %12. Search engine optimization helped Internet sales on December 1st increase by over 40% compared to last year.

If Internet sales are increasing then people are buying goods from websites. And if people are buying goods from a website then it could be your website that they are buying it from. That's billions of e-commerce and that's real money.

Maybe you don't have a website. Still, about $400 billion dollars of retail sales are affected by what people read on the Web. Even if you don't have a website your sales can be affected by what is on the Web.

Maybe you don't have a website. It's common sense that even if your business is not on the web it's not doomed to fail. That's right. It's not doomed to fail. It's only not succeeding as much as it could be.

Everyone wants their business to be successful. People are still going to be using the Web regardless of your company’s web presence.

And the Web influences over $400 billion of retail sales. That's offline real world hard sale numbers. With the millions of potential customers searching the web some of them are going to be looking for your product or service. And if you don't have a website up then how are they going to learn about your product? What is going to make them want to go to your company when they want to do business and they can't find your website? A competitor’s website?! I don't think so.

If your company is going to be on the web then it needs a website. Think of it as a 24 hour business card on the global network that people are going to look at. That's where professional web design is important. However there is more then web design in making a successful website. There's also search engine optimization. Search engine optimization has been around since about 1996-97 and is now more then ever necessary to help your website be found by potential customers.

And there you have it, a website with good web design is appealing and an invitation for the consumer to do business with you. There's more then web design that reflects your corporate brand- there's also integrating it with search engines. Most importantly, work with a professional company like Macratech in Greenville South Carolina in order to have the best results with web design and search engine optimization. Our experience is your key to success.